We really enjoyed our interview with Lydia Sullivan, author of Snoburbia, a blog that makes gentle fun of overachievers living in the wealthy suburbs. Talked about in many DC metro circles, Snoburbia has received press coverage from the Washington Post, Bethesda Magazine and NBC4 in Washington, DC. With upwards of 750- 1000 blog visitors per day, Snoburbia also has very active communities on Facebook and Twitter.
Listen to Lydia Sullivan speak about her successful blog and how businesses can use blogging to build their brand online. When you’re done listening, go buy one of her hilarious Snoburbia t-shirts! The OBX tee is our favorite!
How to Build Your Business with a Blog, Interview with Lydia Sullivan[ 8:14 ]Play Now | Play in Popup | Download (697)
Listen to our interview with first time author,Tracye McQuirter. Thanks to social media, Tracye’s book By Any Greens Necessary is a national best-seller. Listen to tips on how to integrate offline and online marketing, and learn Tracye’s secrets for using Twitter to sell more books.
Can you imagine being laid off the day after Christmas? This is what happened to Forrest Graves in 2008. Fortunately, Forrest decided that being laid off wasn’t going to be the end of the story. Listen to Forrest speak about how making a $600 investment and jumping social media helped him rebuild his future.
Connect with Forrest Graves at Jumping Goat Coffee:
As information sharing increases via blogs, videos and tweets, small businesses are increasingly competing against each other for the attention of potential customers. Listen to Brent Leary, small-business technology analyst, speak about how small businesses can penetrate the stagnant “Attention” economy.
Gwen Peake is an extraordinary women. A communications and marketing professional whose career spans a number of industries, including publishing, education, automotive, fashion, television, stage, film, and communications, Gwen holds a BBA in Information Technology and dual-Masters degrees in Journalism/Mass Communications and Television/Film Production.
Her work in the digital space has directly influenced over thirty million social media impressions. Throughout her career, she has coordinated numerous social media integrations and brand alliances, most notably with the Martha Stewart Show and the Steve Harvey Morning Show. Additionally, her work has been featured on blackweb20.com – one of the world’s leading multicultural technology websites – and her expertise in the field has been sought out and quoted in the December 2009 issue of Black Enterprise Magazine.
Currently on the corporate communications staff with Ford Motor Company, Gwen holds the title of Global Digital Communications Manager and helps head up the social media team for the Fortune 10 company. She is part of the strategic advisory team on all corporate social media and digital communications activities.
I recently spoke to Gwen about Ford’s digital communication initiatives, why Ford has decided to house social media in the communications department and how the Fortune 500 company is using the social web to change and shape public perception.